Fashion accessories label
Ran trend and supplier research to launch a private-label watch & leather range matched to target price points.
Five-SKU range built around researched price tiers and target margins
Movement and leather specialists matched per SKU across China and Turkey
Branded samples with custom dials, packaging, and stamping for sign-off
The challenge
An accessories label wanted to extend into watches and small leather goods but didn't know which materials, movements, and price points would land with their audience — or which factories could deliver them.
What we did
01Trend & assortment research
Mapped competing assortments, materials, and retail price bands to define a 5-SKU range with clear positioning.
02Price-point modelling
Modelled target margins against movement types and leather grades to set buildable cost ceilings per SKU.
03Specialist sourcing
Sourced movement and leather specialists across China and Turkey aligned to the defined specs and MOQs.
04Private-label sampling
Coordinated branded samples with custom dials, packaging, and stamping for sign-off.
Engagement timeline
How the project moved from brief to delivery, phase by phase.
- 1Week 1–2
Trend & assortment research
Mapped competitor assortments, materials, and retail price bands.
- 2Week 3
Price-point modelling
Modelled buildable cost ceilings against target margins for each SKU.
- 3Week 4–5
Specialist sourcing
Movement and leather-goods factories shortlisted across China and Turkey.
- 4Week 6–7
Branded sampling
Custom dials, packaging, and stamping coordinated for client sign-off.
What you receive
Concrete artefacts produced and handed over during the engagement.
Assortment & trend research deck
Price-point margin model
Matched factory shortlist (×2 specialists)
Branded samples + packaging mock-ups
Results
“The research was the unlock — once we knew where the price points sat, the factory matching was obvious.”
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